Marketing a Little of Everything with Logan Sales
By default, I’ve seemed to surround myself with entrepreneurs. Logan Sales is a local business owned by my best friend’s family; it’s your traditional general store that can be found in the Hocking Hills area. Even businesses in small towns need to partake in marketing to keep residents and travelers interested.
You can listen to the episode and read the transcription below. You can also listen on Apple Podcasts, Google Play Music, YouTube, or anywhere else you get your podcasts by searching “Creativity Killed the Cat”.
— Intro —
Hey there all you beautiful people! Welcome to the Creativity Killed the Cat podcast. My name’s Andrew Chwalik and I’m going to be helping you develop creative marketing that won’t break the bank.
Before beginning our episode, I’m going to share a fun fact because I can. I’m passionate about making videos and vlogged my entire experience in Ireland. Check out my YouTube Channel to see what Ireland is like for yourself!
Alright, on with the show!
Remember, I take one small business or brand and develop some creative marketing concepts that could be implemented as soon as you finish listening to this podcast. Have you ever watched Dora the Explorer? Back in the day, she was one of the first people to teach me about Spanish. I’m still working on learning the language, but Dora has this backpack. And it’s not just any old backpack. It can sing, dance, talk, the whole nine yards. However, it’s special ability is to hold everything your heart desires, no matter the size or amount. It’s like the clown car of bags. If you need a map, it’s in there. Maybe you need a hedge trimmer, it’s in there. What about cooking utensils? Absolutely. Why in the world am I telling you about Dora’s backpack? Well, because the company we’re going to be talking about is just like this backpack, they have a little bit of everything.
Before checking out their massive inventory, let’s talk about getting ranked first on Google.
— Marketing Chat —
Hopefully, you’re already aware, but how well you rank on websites like Google and Bing is called search engine optimization. SEO for short. For any small business, the higher you show up on Google, the better. If your listing isn’t on the first page of results when someone is searching for something, you’ve already lost. When was the last time you went to the second page of Google when you were looking for a local business? Yeah, that’s what I thought. I’m not even sure of the last time I scrolled all the way to the bottom of the first page.
All in all, that just proves my point of how important it is to rank well on search engines. P.S. Did you know Facebook is also a search engine? Just saying.
Now that you know it’s importance, how the heck do you make it happen? If we’re being real, there’s no simple answer. It takes time, effort, creativity, consistency, and knowledge. Before you get stressed out, I’m going to lay out three options on how you can attack this.
One. Don’t do anything. That’s right. Just keep doing what you’re doing. Do what you’re best at and generate customers with your skills. Tons of people tell you that SEO will make or break your company. Blah. That’s a bunch of crap. It can absolutely grow your company if done right, but you can run a successful business without ever thinking about SEO.
Two. Hire someone to manage your SEO. Outsourcing various marketing tasks can be a great move if you’re attempting to expand your business. I’ve done it for a variety of tasks, just make sure it makes financial sense and it’s the right time for such an investment. Also, be aware of people trying to scam you when it comes to SEO services. There are a ton of fakers out there that pretend to know what they’re doing and will even con you into thinking they know what they're doing by using fancy terms. Don’t fall for it. Ask to see some case studies or companies that they’ve had success with. When it comes down to it, you can even ask me or another marketer to scope them out to make sure they’re legit. I’ve done SEO for my own content and a few of my clients so I can give you a couple things to be aware of when you’re looking to outsource. I don’t me to scare you, there are a ton of great SEO firms out there, just do your homework before signing a contract.
Third. Do all your SEO yourself. If you have the time and drive to make SEO a priority for your company, go for it! There are hundreds of courses online that you can take to get the knowledge you need to be successful. You can even implement your new skills as you learn them. It does take time to see results, effort to implement correctly, creativity to generate new content, consistency to develop a pattern, and knowledge to understand the various methods, but mastering SEO can truly help your business reach new heights. Plus, it’s something that you can absolutely handle yourself if your heart so desires.
My one tip for those of you who what to get your feet wet with SEO, look into the importance of keywords and content generation. That will get you on the right track. Now, let’s talk about this store that has everything you might need.
— Logan Sales —
Logan Sales is a retail/hardware store that sells a little of everything. They have specialty rakes, bathroom repair supplies, hunting knives, camping equipment, kids pop-up tents, kitchenware, wind chimes, those fake candy cigarettes that we all used to get when we were kids. Yeah, when they say everything, they mean everything. They have a desire to serve their community and focus on creating a friendly atmosphere. If you want to swing by for a visit to admire their diverse inventory, they’re located on West Hunter Street in Logan, OH.
Now that you know exactly where you can buy your next bag of water softener salt pellets, let’s get creative!
Logan Sales is located in the rural, Hocking Hills area. If you haven’t been and need a great place for a little outdoor summer vacation, this is the spot. Let me tell you what. You and the family will have a blast. Heck, if you need to get away from the family for a little while, this is the place to be! Since a variety of tourists visit the area every year, it only makes sense to ensure they know where they can get hooded towels that look like animals for their kids, and of course, anything else their heart desires. Let’s face it, no matter how well we think we packed, we always forget something. Logan Sales can be the tourists one-stop-shop!
Pretend like you’re going on a vacation to Hocking Hills and make a list of all the various items you would need to bring. Now that you have this list, create a nice little graphic titled, “What to Pack for Hocking Hill”. Original, I know. Now add that beautiful list as a tab to your Logan Sales Facebook Page so future travelers have a list of what they need to bring already made for them. That’s a clever little way of getting more people to check out you Page and hopefully, your store. Plus, if you take the time to make this graphic high quality, you could share the link around to some of the tourist organizations and have them help you disseminate it through their channels. The more places you can get your list shared, the better. This type of content could be used every year or you could make it an annual tradition where you release your new packing list every year.
Want to take it up a notch? Of course, you do. No one likes a lukewarm hot tub. Create your list and make a sweet graphic, but the next step is to make it a video. Oh yeah, and it could be hilarious. Script out the list you just made of packing supplies and walk people through the packing process. Show them what they need and why they need it. Actually, put some of the items you recommend to use. Have fire starters on the list? Make a fire. What about fishing poles? Go out and catch a fish. I’m laughing just thinking about how awesome this video could be. Dare I say even viral? Having your packing list in video form would also make it more fun when you release a new one every year. And I’m sure the local tourist organizations would love to share it. Oh, did I mention you would also be including a little blurb stating you can get all these things at more at Logan Sales?
Let’s stick with the video theme for a hot second. You have a ton of random supplies in your store, that’s sweet. I’m willing to bet most people in the area would be able to find at least 10 things they didn’t know you carried. This can be done over time, but take some of your more interesting inventory items and make short videos about them. Explain what the product is, how it can be used, and why someone should buy it. Make these videos short and funny. Not only would this help draw more people to your Facebook Page, but it would also be a great way to inform tourists of the various items you have to offer.
You carry a variety of products that are made for outdoor use. Like boots, rakes, tools, gloves, lights, etc. Fall may be one of the most beautiful times to visit Hocking Hills. If you haven’t guessed by now, I have been one of those tourists and I love the area. Personally, one of my favorite childhood memories is always being able to go on hayrides. It relaxing, fun, and a great way to tour a location. Partner with a local farmer and offer hayrides for tourists and customers. You can even have apple cider at the ready. You know I’ll be there. But here’s the best part. You need to let the world know you offer hayrides and that your store has everything under the sun. During the fall, start placing bales of hay randomly throughout the community. You can include flyers or a large sign on each with the relevant information. Legitimately just place them in the weirdest locations It will be a great way to get some attention. Hey, that sounds like another great video in the making.
— Logan Sales —
Boom. Logan Sales now has some creative marketing ideas that won’t break the bank and will get tourist flocking to their hayrides. Plus, they might have the next viral video on their hands. I’d watch it, just saying. Well, if you want to check out Logan Sales online before your vacation, you can find them on Facebook, @LoganSalesDiscountStore.
— Closing —
Well, that’s all folks. Thanks for joining me on this episode of Creativity Killed the Cat! I hope you had as much fun as I did and were able to take away some creative marketing ideas that YOU can start using right now.
If you’re still stuck and need a little extra creative juice, head over to creativitykillscats.com to find some more content that will continue to get your creative gears turning. Plus, you can reach out and let me know if you want your business or brand as the theme for one of our future episodes.
Keep saving those cats. I’ll see you all on the next episode of Creativity Killed the Cat. In the meantime, let me know what you think about the random videos I make and any cool video projects I should work on next!