How to Start a Professional Podcast for $70 (or less)
Audio is All the Rage
Over 44% of Americans said they have listened to a podcast - that’s 124 million people and counting. In the last year, 12 million people have listened to a podcast for the first time. Twitter just released a new feature that allows you to go live and just share audio - essentially a live podcast. The world of audio content is continuing to grow and now is the time to start utilizing it for your business.
Producing a Quality Podcast is Cheap
As you know (at least I hope you do since your reading this article), I’m a podcaster. I produce and host the Creativity Killed the Cat podcast - give it a listen. Once you do check it out, you’ll notice that it sounds high quality and polished. Want to know how much it cost me to get all the equipment needed? I only spent $70 - yes, that’s it. I’m telling you this to prove that it costs next to nothing to start you own podcast.
Here’s the Equipment I Use to Produce Creativity Killed the Cat…
This microphone will give you top quality audio without you needing to break open your bank account. The price will fluctuate depending where you snag yours, but it will always be around $70. There are some other mics that I’ve tested that do give you pretty high quality audio, but this one performs perfect every time.
If you have a Mac, this software is free! This is the program I use to record my audio for every podcast episode. All you have to do is open up GarageBand, plug in your microphone, hit record, and start talking. If you don’t have a Mac, you can use Audacity to record your audio. The user interface isn’t a nice, but it gets the job done.
Once you’ve recorded you episode, you may just want to publish it as is. Many podcasts are like that, but I prefer to touch mine up and add sound effects to take it to the next level. I do all my editing in Final Cut Pro, which is traditionally a video editing software, but works great for audio. I’ve had this software for years since I make videos, but it does have a decent price tag at $300. If you don’t already have the software, I’d recommend iMovie because it’s free! (sorry non-Apple users). iMovie is basically the simple version of Final Cut Pro and works perfectly for editing podcast audio.
A great way to engage your audience and create diverse content is by interviewing people on your podcast. I’m starting to do this more with Creativity Killed the Cat so if you’re a creative marketer or business owner, hit me up! I’ve used both of these services and they both work well for recording interviews with people digitally. You’re essentially doing a conference call and recording the audio. Once you finish the call you can take your audio file and start editing.
Every good podcast has an awesome cover to go with it. This is often one of the first things potential listeners see and can largely determine if they tune in or not. With that said, you don’t need to be a design expert because Canva will help you create a custom podcast cover. They have a ton of templates to work from and it’s essentially a drag and drop platform - doesn’t get much simpler than that!
Start Your Podcast Now!
We’re at a time where audio content is just starting to enter the mainstream world. That means it’s time to start building your own podcast for your brand or company. I’ve just given you the tools to do it for under $70 so you have no more excuses. If you do have further questions, I’d be happy to help - just reach out.