‘Eggcellent’ Marketing with Charlie’s Chickens
You’re never too young to start a business and Charlie is proof of that. He is a nine-year-old that raises chickens in his backyard and sells the eggs to his neighborhood. How legit is that? When I was nine, I pretending to be a Pokémon trainer. Time’s sure have changed since I was young. I’m a huge fan of Charlie’s ingenuity so I built him a little marketing strategy.
You can listen to the episode and read the transcription below. You can also listen on Apple Podcasts, Google Play Music, YouTube, or anywhere else you get your podcasts by searching “Creativity Killed the Cat”.
— Intro —
What’s up all you beautiful people! Welcome to the Creativity Killed the Cat podcast. (meow) My name’s Andrew Chwalik and I’m going to be helping you develop creative marketing that won’t break the bank.
Before jumping into our episode, I’m going to share a fun fact that will blow your mind. I actually won HQ Trivia. Oh yeah. I freaked out and ran around my house. All for just $6.28
Alright, on with the show!
Remember, I take one small business or brand and develop some creative marketing concepts that could be implemented as soon as they finish listening to this podcast. Today, we’re starting this episode off with a joke. Why did the chicken cross the playground? To get to the other slide. Haha. Oh yes. Chicken jokes rock! Plus, we’re going to be talking about a little company that deals with our feathered friends. Before I talk about this wonderful operation, I’m going to drop some social media knowledge on you.
— Marketing Chat —
As you know from previous episodes, I’m a huge proponent of social media. It’s a great way for small businesses to grow and engage with their audience without spending tons of money. Plus, social media is a large part of my work with Twillful. We manage social media accounts for a variety of businesses. That’s what I want to talk about quickly. Social media management.
As a small business, you can utilize social media in a variety of ways. To share company updates. Talk about products or services. Answer questions for customers. Potential customer outreach. Contests. Lead generation. Even to throw shade on your followers simply because it’s fun. Wendy’s twitter account was burning people left and right. It was absolutely hilarious. Google it and enjoy.
Now, I wouldn’t recommend using your social accounts to destroy your customers, but you do need to have a strong presence to let the world know you exist. If people don’t know you sell a product or service, how do you expect them to make a purchase?
Let’s say I’m interested in buying a new pair of headphones and look the company up online. I see their Twitter or Instagram hasn’t posted in over two years. That instantly turns me off from making a purchase. Is the company still in business? Did they give up on marketing? Does this mean their product is low quality? Too many scary questions so I’m going to look for an alternative.
Sweet. You get the point. Having a presence on social media is important. However, just posting consistently is not enough — you have to engage. Step one is be present and noticeable. Step two is starting the conversation. There’s a stat out there that says 37% of people who reach out to a brand or company and get no response will end up boycotting that business. Crazy. So make sure to respond to every comment and message you get. We don’t need any customer resentment.
This is all fine and dandy, but how in the world can you do this effectively? Option one is to outsource everything. You can hire a company like Twillful to do all of this social media management for you. We take the responsibility off your plate so you can keep running your business. Option two is doing this yourself. Multiple companies do it! If you choose to go this route, the key is using the right software. There is a variety of social media management software out there, you need to pick the one that fits with your needs. They all offer free trials so my advice is to try out your top three choices to see which works best for your situation.
Social media can make or break your company. Take the time to invest in the right tools and you’ll be good to go. Now, let’s talk chickens.
— Charlie’s Chickens —
I’d like to introduce you to Charlie. He’s an energetic nine-year-old boy who lives Oberlin, Ohio and raises his own chickens. He then takes the eggs that they produce, places them in cartons with branded Charlie’s Chickens stickers, and goes door to door selling them to his local community. It’s a pretty legit operation.
I had the pleasure of meeting him and his chickens recently, I have to say Gladys and I got along very well. Charlie has a chicken coop in his backyard where he raises his family of chickens. He makes sure they’re fed properly and get the correct amount of love that any nine-year-old boy gives to his animals — such as personally introducing each one to every guest and letting them explore his mom’s garden from time to time.
Now that you know about this little operation called Charlie’s Chickens, it’s time to get creative! Get ready for this one because we’re about to find out why the chicken crossed the road.
How the heck can a nine-year-old boy market his cool little chicken business? I’m not sure I would recommend that nine-year-olds have social media accounts, but this could be the perfect situation. Of course, his parents help make sure Charlie has the various resources he needs and guides some of his business decisions. Why not use the experience to teach Charlie how to utilize social media properly? I would create a “Charlie’s Chickens” Instagram account that tells the story of the business. It can be used to share pictures of the chickens (especially Gladys), of Charlie working with them, and also to let the community know that fresh eggs are available! When a new batch of eggs are ready and people see that on Instagram, they can send a message letting Charlie know they’d like to purchase a dozen. It’s almost like having a website, but without all the extra costs and work.
This concept also allows for Charlie to be taught about the correct way to utilize social media. His parents could be the managers for the Instagram account and task Charlie with taking pictures of his chickens and the eggs. Whenever a new post is getting ready to be published, his parents can sit down with him and go over the process as well as the good and bad of using social media. When messages or comments come in, his parents could talk him through the correct way to respond and the values associated with communicating in a digital forum. Sure, social media will help Charlie’s Chickens get a little more business, but the real benefit is having an avenue to teach Charlie how to positively interact with social media.
Another creative marketing idea could be sharing some eggs with the local community that Charlie lives in. The way this little business works is Charlie will go around to his neighbors and sell them eggs if they’re interested. During Easter, which is coming up this weekend! Gosh, where has time gone? Last time I checked, it was just Valentine’s Day. Anyway, Easter is associated with eggs. How perfect! Charlie can absolutely use this to his advantage. Take a few eggs and wrap each one with a bow. Place them in individual ziplock bags with a piece of cotton for protection and Charlie’s Chickens sticker. Then, Charlie can walk around to all of his neighbors and set one off these “eggcelent” packages on the front porch of everyone in his community. He can also include a mini flyer with more information and a little note saying Happy Easter! This is a fun way to let everyone know about Charlie’s Chickens and to give community members a little joy this Easter. I mean, who doesn’t love getting presents?
Since Charlie’s Chickens is a hyper-local business, he can implement marketing tactics that typical businesses can’t even get close to. Here’s another one of those ideas. Make of video about Charlie and his chickens. It doesn’t have to be anything crazy, just a simple video with him talking about his business and why he loves it. Include a few clips of him feeding and playing with his chickens. And maybe a few shots of him packing the eggs and getting ready to deliver some. If possible, include a customer testimonial. I’m sure a neighbor would be happy to help Charlie out. Once the short video is created, I’d aim for it to be around a minute in length, post it on your new Instagram account. Here’s where the local strategy comes into play. Purchase some 1gig flash drives. You can get them in bulk for a pretty low price. Load the video on each flash drive. Create a half page flyer that has information about Charlie’s Chickens and tape a flash drive to each one. Place them in the mailboxes of everyone in the community. This is a great way to pique people’s interest and to spread the word about Charlie’s Chickens. Plus, you’ll have a cool video that you can use for a variety of different occasions.
— Charlie’s Chickens —
Boom. Charlie now has some creative marketing ideas that he can use to get people interested in his chickens. I’ve had some eggs from Charlie’s Chickens and let me tell you, they’re the freshest eggs you’ll ever eat. Plus, Gladys is one awesome chicken. If you live in the Oberlin, OH area and are in need of some fresh eggs, Charlie has you covered.
Now, why did the chicken end up crossing the road? To hang out with Charlie of course, because he’s one cool kid.
— Closing —
Well, that’s all folks. Thanks for joining me on this episode of Creativity Killed the Cat! I hope you had as much fun as I did and were able to take away some creative marketing ideas that YOU can start using right now.
If you’re still stuck and need a little extra creative juice, head over to creativitykillscats.com to find some more content that will continue to get your creative gears turning. Plus, you can reach out and let me know if you want your business or brand as the theme for one of our future episodes.
Keep saving those cats. I’ll see you all on the next episode of Creativity Killed the Cat. In the meantime, keep playing HQ until you win. While you probably won’t get rich, it still feels amazing when you get all 12 questions right.