Delivering Creative Marketing with ClusterTruck
There are a number of delivery services and companies starting up around the world — Deliveroo was a big one that I was able to interact with when I was in Ireland. It’s a great concept, allowing people to order things and never need to leave their location. Who needs human interaction, right? In all seriousness, it’s a practical service and there’s a company putting a spin on it in Columbus, OH.
You can listen to the episode and read the transcription below. You can also listen on Apple Podcasts, Google Play Music, YouTube, or anywhere else you get your podcasts by searching “Creativity Killed the Cat”.
— Intro —
Hey there all you beautiful people! Welcome to the Creativity Killed the Cat podcast. My name’s Andrew Chwalik and I’m going to be helping you develop creative marketing that won’t break the bank.
Happy Tuesday. Yes, this episode comes to you one day later than our regularly scheduled Monday morning episode because My 20th was my sisters birthday and I took the weekend and Monday to visit the family. Happy birthday little sis. Now, let’s start with a fun fact because, well, I can.
Fun Fact: My friends and I went on a hiking trip to the Smokey Mountains and we decided to forge our own trail. Unfortunately, we ended up getting lost and one of our buddies actually started yelling for help at the top of his lungs. It was awkward though because we were just 30 feet from the actual trail.
Alright, on with the show!
Remember, I take one small business or brand and develop some creative marketing concepts that could be implemented as soon as you finish listening to this podcast.
Might as well keep the streak going right? The past three episodes integrated food to various degrees so why not continue with it. I do love food, but that’s not the only reason. It’s just a big one. The other is that there are some pretty awesome businesses all around the food industry. Before we check out another one, let’s real talk for a hot sec.
— Marketing Chat —
Being an entrepreneur and starting your own company is tough, especially if you’re on your own. You need to be a jack of all trades and master of everything. Legit. You need to be able to file all of the legal documents to make your business official. Set up your accounting process and manage all of the finances. Make sure you’re able to complete a sale and have all of the relevant data sent through your operating systems. Design and host a website no matter what business you run. Implement a variety of marketing tactics and track your return on investment. Seriously, there’s a ton of things you need to do as a founder of a business.
Now, for all you aspiring entrepreneurs, I’m not saying this to scare you. I just want you to realize that starting your own company takes time, knowledge, and a massive amount of motivation. If you have all that and a desire to build your own business then you are primed for an amazing journey. Let me tell you what, it is the experience of a lifetime. You meet so many wonderful people, learn lessons that you wouldn’t find anywhere else, and hopefully make the world a better place. Go for it.
Typically, I like to share a marketing tip, tool, or story before I introduce you to our marketing subject but today I felt like it was necessary to give you a little motivation.
Whether you’ve been in business for 30 years or are just forming your company, haters will always be there. For some reason, you just can’t seem to get away. Believe it or not, there are still people saying Facebook will only be around for a few more years. Personally, I think they’re going to be a dominating company for years to come but everyone is allowed to have their own opinion. The bad part is when those haters become vocal to the people running the business. If managing your own company isn’t enough, ignorant individuals telling you that you won’t succeed doesn’t make it any easier. Fine. You hate Facebook for some weird reason? Go tweet weird things to Mark Zuckerberg. That’s just a waste of time. The thing I absolutely despise is when people tell young entrepreneurs that they can’t do it.
Why on God’s green earth would you tell a young person who has the desire to create something of their own in the form of a business that they will fail? Bunch of bologna. Like I said before, starting your own company is one of the hardest things to do in this world. Why pile on all that negativity?
Well, I’m here to tell you that you can absolutely do it! Forget all those people who tell you your dreams won’t amount to anything. In reality, there’s probably never did so they’re just bitter that you’re actually taking the steps to achieve yours. And by golly, if seeing their faces once they realize how successful your venture has become isn’t the most satisfying thing in the world, then my favorite color isn’t green. And it is. Has been since I was born.
If you put in the effort you will accomplish your dreams. Straight up. I can guarantee it. I was never the smartest person in the room, but I worked the hardest. Now, I’m running a successful marketing agency. I’m living proof that if you try harder than everyone, your company will be a success. Use those haters and naysayers as fuel. Go out and create, build, design, sell, think, motivate, speak, code, paint, read, manufacture, craft. Whatever it is you want to do, go do it better. Send me your story when you’ve made it so we can both enjoy the look of disgust on all your haters when you prove them wrong.
— ClusterTruck —
ClusterTruck is a one-of-a-kind delivery restaurant that brings people restaurant-quality food wherever they are — at home, work or their favorite aunts. They believe hungry people should never have to compromise between the convenience of fast delivery, the food quality they’d get at a sit-down restaurant and the personality of street food, so they created a service that offers all of the above. Unlike other food delivery services out there, they make all of our own food in one central kitchen and never start cooking until there is a driver available to deliver the food. That’s how they’re able to deliver meals that are hot and fresh, every time.
Pretty sweet, right? A restaurant that makes fresh food a delivers it to you. It’s kind of like having a persona chef at your disposal. Who wouldn’t want that? Hiring your own would be astronomically expense so just use ClusterTruck. They operate in the downtown districts in Indianapolis, Columbus, Cleveland, Kansas City, Minneapolis, and Denver. If you’re in one of these areas, give them a spin and let me know what you think!
In the meantime, let’s get creative.
The name of your company is ClusterTruck and you’re a delivery restaurant; you’ve already integrated mobile transportation into every aspect of your company so let’s keep that theme rolling! Since you deliver a majority of your meals by car, it’s time to develop a loyalty program based around bumper stickers. Oh yes, a simple piece of sticky paper can be the core of your entire program! Trust me, when it comes to marketing, the simpler you can make things, the better. The goal of any loyalty program is to encourage your current customers to order more frequently. That’s a beautiful thing. But you know what would make it immaculate? If your loyalty program was also a form of advertisement! Stop, this is just the ideal combination!
Your loyalty program could be structured like this. You encourage your current customers, literally anyone that purchases food from you, to join your loyalty program. If they agree, they get a bumper sticker to place on their automobile. Let them know that the only way the loyalty program works is if they actually place that bumper sticker on their car/truck. Then, you can structure it whichever way makes the most sense for your business. You can give these loyal customers (and now advertisers) 5% off every order or maybe they get their 5th order free. Perhaps they get one free item for every month they have that bumper sticker on their car. What if the rewards increased in relation to how long they leave the bumper sticker on their car? So many possibilities!
The next creative marketing concept you need to implement is a cooking show. I’m dead serious. You have a pretty sweet brand and take a different approach to the world of food. Your target market is much younger than traditional restaurants. Appeal directly to them with a fun cooking show. Most cooking shows are geared toward people that want to make fancy dishes or have large amounts of time. Your customers have neither of those. Develop a cooking show that instructs people how to make simple meals that take 30 minutes or less. I’m thinking recipes like walking tacos and simple custom dishes you develop. Plus, you should make the show casual and fun. Tell weird jokes. Offer some giveaways. Bring on guest cooks which could be your most regular customers. No need for high production value, just share it on Facebook or YouTube. Honestly, I think a Facebook Live show would be ideal. It would also help grow your social presence and make it easy to send people to your website to order. There are so many cool things you can do with Facebook Live and not many companies are utilizing it yet!
Okay, one more concept. As you continue to grow, you’re going to need to recruit more people to deliver your wonderful food. Marketing also plays a part in the process of hiring the best employees. So let’s make it happen. Yes, I know you do most of your delivery via automobile, but I hear bike is also in your repertoire. That makes sense and is environmentally friendly. Good work. But what is a good way to recruit more cyclists for deliveries that won’t cost you an arm and a leg (or the pain of learning a confusing recruiting platform)? Well, head right to where these bikers are. Design a simple cycle seat cover that has the ClusterTruck information on it and a witty saying about food delivery. Then, walk around campuses where tons of students park their bikes and place your seat covers on their bikes. Not only does this directly reach your target market, but it also provides these bikers with seat covers that they can use when it’s a rainy day. On top of that, when they do decide to use them, it’s more advertising for you!
— ClusterTruck —
Boom. ClusterTruck now has some creative marketing ideas that won’t break the bank and will get more people ordering food from their delivery restaurant. I’m excited to start seeing ClusterTruck bumper stickers all around Columbus. Plus, I could always use some quick recipes presented in a fun cooking show on Facebook Live. I’ll be tuning in. Just saying. Be sure to snag some of their legendary food from yourself by placing your order at clustertruck.com. You can also be on the lookout for that Facebook Live show on their Facebook Page @clustertruck.
— Closing —
Well, that’s all folks. Thanks for joining me on this episode of Creativity Killed the Cat! I hope you had as much fun as I did and were able to take away some creative marketing ideas that YOU can start using right now.
If you’re still stuck and need a little extra creative juice, head over to creativitykillscats.com to find some more content that will continue to get your creative gears turning. Plus, you can reach out and let me know if you want your business or brand as the theme for one of our future episodes.
Keep saving those cats. I’ll see you all on the next episode of Creativity Killed the Cat. In the meantime, if you ever hike around the Smoky Mountains, it might be a good idea to just follow the main trail.